The introduction of Google’s recent Panda update changed its search engine algorithm with a view to diminishing a site’s ranking that provide “low-quality content”. The “Panda” update, as Google refers to it after a Google engineer, or the “Farmer” update, as Danny Sullivan of Search Engine Land has been calling it because its apparent target is content farms, has been received very cautiously by the SEO community.
As a result, some of the web’s most popular sites have seen a huge drop in traffic. This marks a major change in Google’s rankings, which has affected around twelve per cent of Google’s overall search results. The SEO industry is still digesting its impact and implications.
The RSS feed, a dynamically-generated summary of information or published news, either in the form of a blog or a dedicated news site, provides a glimpse of the article by providing a headline and, generally, the first few lines of the story’s introduction.
Some media sites have described the practice of using “authoritative” sites’ RSS feeds as “spam sites”. Not exactly, perhaps, but one could for example plug in the RSS feed from Search Engine Watch, as your own.
Quite simply, you can grab the feed url, paste it into feed2js.org, customise it, then grab the generated Javascript code and publish it on your website. As soon as new articles are added to the SEW website, and therefore the RSS feed, the content is then displayed on the “low-quality” website that has uses its content.
Read More: http://www.sitepronews.com/2011/04/14/social-media-and-googles-panda-update/
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