Tuesday, February 8, 2011

The Impact of Google Caffeine

Google Caffeine is the new Google indexing system, with the aim of providing better results for their 128 million worldwide users. So what is Google Caffeine and how will it affect Google's users and website owners?

What is Google Caffeine?

Google caffeine is Google's updated system of assessing websites to decide how to rank them in their search engine. Although some have referred to it as their new search engine, it is really more of an improvement of the existing one. Users will not notice any major physical differences but there will be some variations in results and the way that results are presented. It is, however, likely to have an impact on web designers and those who work in SEO (search engine optimisation).

What is the purpose of Google Caffeine?

The purpose is simple; to give users more accurate results. Google are always trying to give users the results that are most relevant to what they are looking for. Google wants to prevent spam sites from reaching the top of their results pages and return the best and most relevant sites instead. Through a number of measures they believe they have improved their search engine with Google Caffeine to assist users further. They are also attempting to give quicker news stories and make them more prominent when appropriate.

No comments: