Wednesday, February 9, 2011
Google Update 2010 - Mayday” Update Impacts Long Tail Traffic
Google made between 350 and 550 changes in its organic search algorithms in 2009. This is one of the reasons I recommend that site owners not get too fixated on specific ranking factors. If you tie construction of your site to any one perceived algorithm signal, you’re at the mercy of Google’s constant tweaks. These frequent changes are one reason Google itself downplays algorithm updates. Focus on what Google is trying to accomplish as it refines things (the most relevant, useful results possible for searchers) and you’ll generally avoid too much turbulence in your organic search traffic.
Wired On Google’s Algorithm
Exclusive: How Google’s Algorithm Rules the Web from Wired has an excellent and detailed look at the evolution Google’s search algorithm over the years. It is a pretty long write up, so I wanted to highlight those key points in bullet format for you all.
Key Advances:
* Backrub in September 1997
* New Algorithm in August 2001
* Local Connectivity Analysis in February 2003
* Fritz in Summer 2003
* Personalized Results in June 2005
* Bigdaddy Update in December 2005
* Universal Search in May 2007
* Real Time Search in December 2009
Personally, “Fritz” is a name I never heard before. In the SEO world, this is when the “Google Dance” died. Google, in the past, updated their index about every 30 days. Google stopped that in 2003 and began indexing and updating their index several times per day. Maybe my memory is foggy, but I do not remember the name “Fritz” coming up back then to describe this behavior. It is also true that Google was much more shy about sharing details about their search algorithm, back then.
Key Advances:
* Backrub in September 1997
* New Algorithm in August 2001
* Local Connectivity Analysis in February 2003
* Fritz in Summer 2003
* Personalized Results in June 2005
* Bigdaddy Update in December 2005
* Universal Search in May 2007
* Real Time Search in December 2009
Personally, “Fritz” is a name I never heard before. In the SEO world, this is when the “Google Dance” died. Google, in the past, updated their index about every 30 days. Google stopped that in 2003 and began indexing and updating their index several times per day. Maybe my memory is foggy, but I do not remember the name “Fritz” coming up back then to describe this behavior. It is also true that Google was much more shy about sharing details about their search algorithm, back then.
Google Algorithm January 2011 update - Duplicate Content
Matt Cutts says in his blog:
“My [previous] post mentioned that ‘we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.’ That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week.”
This means that the duplicate content filters have been tightend and Google is using more sophisticated ways of identifying original content.
“My [previous] post mentioned that ‘we’re evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others’ content and sites with low levels of original content.’ That change was approved at our weekly quality launch meeting last Thursday and launched earlier this week.”
This means that the duplicate content filters have been tightend and Google is using more sophisticated ways of identifying original content.
Tuesday, February 8, 2011
The Impact of Google Caffeine
Google Caffeine is the new Google indexing system, with the aim of providing better results for their 128 million worldwide users. So what is Google Caffeine and how will it affect Google's users and website owners?
What is Google Caffeine?
Google caffeine is Google's updated system of assessing websites to decide how to rank them in their search engine. Although some have referred to it as their new search engine, it is really more of an improvement of the existing one. Users will not notice any major physical differences but there will be some variations in results and the way that results are presented. It is, however, likely to have an impact on web designers and those who work in SEO (search engine optimisation).
What is the purpose of Google Caffeine?
The purpose is simple; to give users more accurate results. Google are always trying to give users the results that are most relevant to what they are looking for. Google wants to prevent spam sites from reaching the top of their results pages and return the best and most relevant sites instead. Through a number of measures they believe they have improved their search engine with Google Caffeine to assist users further. They are also attempting to give quicker news stories and make them more prominent when appropriate.
What is Google Caffeine?
Google caffeine is Google's updated system of assessing websites to decide how to rank them in their search engine. Although some have referred to it as their new search engine, it is really more of an improvement of the existing one. Users will not notice any major physical differences but there will be some variations in results and the way that results are presented. It is, however, likely to have an impact on web designers and those who work in SEO (search engine optimisation).
What is the purpose of Google Caffeine?
The purpose is simple; to give users more accurate results. Google are always trying to give users the results that are most relevant to what they are looking for. Google wants to prevent spam sites from reaching the top of their results pages and return the best and most relevant sites instead. Through a number of measures they believe they have improved their search engine with Google Caffeine to assist users further. They are also attempting to give quicker news stories and make them more prominent when appropriate.
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