SEO Techniques in Off-page Optimization

Off-Page Optimization

Off-page optimization helps your site to get high ranking in major search engine. Over 75% of your traffic is based on inbound links.

Here are some effective ways to create inbound links for your website:

•Listing your business on local directories (yellowpages.com, Google maps, Yahoo! local, local.com, etc),
•Promoting your business on social media outlets (Facebook, Twitter, LinkedIn, Hi5, Stumble Upon etc)
•Promoting your blog through blog & article marketing - This ensures your website carries an extensive web presence on the Internet. Furthermore, it will bring extra opportunities for prospects to find your company by adding greater visibility for your business on the World Wide Web.

Think of all these inbound links you just created as hundreds of possibilities for people to find you on the web. However, it will be time consuming to create these accounts and then on top of that, to keep them going. Having high ranking (well traveled) inbound links to your site gives your greater visibility and lets search engines know your site is worth being listed. The majority of businesses don’t have the time to do what is required to make a difference, which is why they hire someone for their SEO needs. You too can do the same if you don’t want to be left behind in the SEO race.

Finally, here are some SEO techniques that you can use to get a better search engine ranking:

•Directory Submissions:
•Article Submission:
•Forum:
•Blogging:
•Social Bookmarking and Q and A Postings:

A careful analysis of your competitors’ inbound links can help you to find ways where you can usurp them to emerge as the leader. You can also give your business some leverage via online PRs. However, all these will need careful planning and strategizing. What’s more, you will have to come back to review your progress from time to time and fine tune your strategies to make them attuned to the changing times and demands of your clients. May people find these to be a daunting task. If you too belong to this league, don’t fret - you can hire a professional SEO consultant who will do the hard work on your behalf.

SEO Techniques in On-page Optimization

On-Page Optimization

Since approximately 25% of visits are based on the content of the site, on-page optimization helps you to create relevant content that will attract the search engine spiders and human visitors alike. It will also help you to modify keyword frequency in your website URL, Title, Hypertext Links, Headings, and the body of the text. Though many of these SEO tactics can be incorporated into the website at the onset, they are often left to be taken care of at a later stage. Much of it also depends on each individual webmaster, their level of SEO expertise, monetary constraints and the way they want to proceed with their SEO strategies.

Here’s a checklist for your on-page optimization:

* It’s important to have proper heading tags at the top of each page, descriptive page titles and rich content on each page, especially your website’s home page.
* Structural optimization is crucial for the site to be search engine friendly. So, you should make sure that all links work, the web pages are interlinked, limited use of images is made and ALT tags are added to them, the website navigation is search engine spider friendly and SPAM triggers are addressed properly.
* It’s important to have a Sitemap uploaded to Google and Yahoo, which serves to tell search engine crawlers what pages to take notice of and which ones to update based on the changes made in them.

If all these sound like too much to handle, you can hire a credible SEO firm that will evaluate and refine many of the on-page items on an ongoing basis for the best possible opportunity for your site to be found by search engine spiders and human users.

Effective Link Building Strategies

1. Require One way links only (no reciprocal links will be accepted)
2. Links should contain the target keyword/keyword phrase (we will supply the target keyword/keyword phrase) as text in the link anchor text hyperlink.
3. Link pages must be permanent and static (not dynamic with query strings)
4. Links must be permanent, static html links
5. Links must be in text, no graphics
6. Links cannot be from framed pages
7. Links cannot be through a JavaScript
8. Links cannot be through a redirect script
9. Links cannot be on Flash sites or pages
10. Links cannot include a rel=nofollow tag
11. No links using any automated techniques or black-grey hat techniques of blog comment spam, referrer spam or ANY other shady tactic.
12. No link exchange programs or web rings such as Linkpartners.com, Backlinks.com, Gotlinks.com, LinksToYou.com etc.
13. Page must not be excluded by robots.txt and the anchor text must not contain the rel=nofollow tag.
14. Linked sites must be in production and active. (Developed and not under construction).
15. One link per domain. All links must be from different Class-C IP addresses
16. Prefer high ranking sites verified by Alexa
17. No sites that require ongoing payments
18. No Scraped content, mirror sites, link schemes and sites overrun with contextual ads, popups, intrusive advertising, etc.
19. No link from: guestbook’s, blogs, classifieds, dynamic inks, link farms, link-exchange programs, forums, directories, articles submission, Free For All websites, hacker, pharmacy, illegal, gambling, pornographic or generally black hat sites.
20. No redirects, JavaScript links, hidden links, Flash sites/pages, or other unethical or black-hat tactics
21. Links must not be labeled, sponsored, links, or ads;
22. Links must be manually submitted ONLY. No use of Automated software (e.g., Zeus, Arelis or others)
23. Links from websites that already link to our site will not be counted.
24. Staggered deployment of the links is required to avoid any penalties. (Max 70 links per month)
25. Must send us weekly updates of links.
26. We reserve the right to cancel any link if not found suitable.
27. Links must be on PR2 + related websites.
28. Link page should be from US/UK English language sites only
29. Link page must already be indexed and cached by Google within last 30 days.
30. Link page must be search engine friendly, i.e. no redirects, cloaking, framed pages, etc
31. Links must be on pages with 25 outbound links at most.
32. Link pages must relate /relevant to topic - lace wigs
33. Links must be in different text combinations.
34. Links must be listed / indexed in corresponding PR SITE and PAGE
35. Links should not be listed, illegal and other offensive websites (spam, ban, or blacklisted).
36. No forums, directories, blog comment submissions, guestbooks or classifieds links.
37. Links should not be posted and or participate web directory or in any commercial link exchange programs/ web rings/ link farms/ exchange programs. i.e linkpartners.com, LinksToYou.com, etc. The old co-op advertising sites are no good as well.
38. No links from .info website domains or cheap domains.

You will need to provide me with the following spreadsheet:
Link site exact URL (clickable hyperlink), Site Name, Site Type, Google Page Rank and IP addres

Search Engine Optimization – Let's get started!

To get an excellent experience for what is required in optimizing a normal commercial or personal website for the search engines then you have to follow these steps.

• Choose a good & relevant domain name according your industry.


• Choose a good web hosting company who can deliver good service to you.


• Keywords Selection - This step is very important for your website. You have to analyze good relevant keyword phrases.


• Set Up your Meta Tags


• Set Up your Title Tag


• Set Up your Meta Description Tag


• Set Up your Meta Keyword Tag


• Set Up your heading tags like H1, H2, H3, H4 and etc.


• Place relevant keywords in your website content.


• Content should be unique


• Put keywords in your Alt Tag


• Put Keywords in your anchor tag.


• Use Robots.txt file


• Use sitemap.xml


• Use ror.xml


• Validate your HTML code from W3C


• Java script should be in separate file.